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Meet the scholars
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| Meet the scholars |
Meet the scholars
A strange and various tribe, students date from to earlier period. they are out there in their millions however tough to trace down. conclude World Health Organization they're, wherever they hang around and also the opportunities they offer:
Rockus Maximus
Who square measure they?
This genus is extraordinarily keen on Pete Doherty, The Killers and often reads the NME.
What square measure they like?
A bit worn, they visited the university as a result of they are not quite positive what they require to try to to in life (apart from headlining Glastonbury, obviously). additionally known as a 'procrastinator' (Mintel, 2004).
Where will they be found?
When they are not downloading the most recent inexperienced Day track onto their iPod, they will be found lurking in dingy pubs, reconnoitring Indie record outlets to choose up rare promos or dealings a videodisk. typically nocturnal creatures, keen on smoking - however let's say? natural remedies, they're among the half all students World Health Organization move to rock concerts.
Most likely to:
Wear a Nirvana T-shirt ('It's history man, my pup loves them!')
Least doubtless to:
Listen to The brash women.
Marketing opportunities
Rockus Maximus wish to grasp regarding gigs, CD deals, brew promos, music festivals and wherever to search out low-cost Rizlas.
Urbanus Fashionista
Who square measure they?
Most likely to be feminine, this tiny bird-like creature is about to be a high-achiever. Taking care of mind and body, they're among the twenty-sixth of scholars World Health Organization participate in some type of sport or exercise a minimum of once every week (Mintel 2004).
What square measure they like?
Nicely-groomed, with clear, shiny skin, finished with barely of makeup within the day, however togged-up in their favourite variety from the designer sales after they hit the city once every week. They like quality however square measure thrifty as a result of they concern student debt. they struggle and budget, searching around for interest-free credit cards to assist manage their finances.
Could be one in every of Mintel's 'planners' (2004), basic cognitive process a degree can enhance their career prospects.
Where will they be found?
The gym, cocktail bars, the store, the library, designer stores (just to induce ideas) and street fashion stores.
Most likely to:
Wish they might afford Frank Philip Stella songwriter for Adidas' designer exercise gear.
Least doubtless to:
Drink alcopops
Marketing opportunities
Keep Urbanicus Fashionista fully-informed regarding discount flights to the Asian nation, innovative bank accounts, Pilates categories, organic cafes and deals on facials.
Culture Vulturecalus
Who square measure they?
They are the approximate half-hour of scholars (compared to Revolutionary Organization 17 November of non-students) World Health Organization frequently visit art galleries and exhibitions. (Mintel, 2004)
What square measure they like?
They are spirited and interesting, most likely quite clattery, and love discussion and dialogue regarding the most recent cultural happening. the feminine of the species may possibly be among the V-day World Health Organization attend up to date dance performances.
Where will they be found?
The cinema, the gallery, the museum, the theatre or swanning around the cooler summer festivals, like the large Chill or Lost unclearness. Nighttime sees them at a get club night hosted by a little enterprising break or hip hop label.
Most likely to:
Try to blag their method into the native art gallery's latest personal viewing or urban music event.
Least doubtless to:
Do the 'big fish, very little fish' dance on stage at Ritzy's cabaret.
Marketing opportunities
Attract this cluster with two-for-one theatre tickets, gallery memberships, depository restaurant discounts and student cinema offers.
Academic Geriatrics
Who square measure they?
This breed is that the 100 per cent of scholars that square measure 21+ and square measure additional doubtless to be male. they might be a geographic point expatriate (Mintel, 2004), the World Health Organization has determined to return to school once operating, wanting a degree so as to progress.
What square measure they like?
On average, they need regarding £350 extra cash over the educational year than younger students. there's a robust probability they need to be lived in London (DfES, 2002/03).
Where will they be found?
Generally learning at one in every of the newer universities or operating part-time in paid employment. they create the foremost of their course by researching within the science lab, archive centre or library.
Most likely to:
Have their previous work suit from Next hanging within the wardrobe and often brush their hair and clean their teeth.
Least doubtless to:
Hang out with the school-leavers within the edifice.
Marketing opportunities
Those who market postgraduate courses, store discount days and properties to rent may well be targeting this cluster with their services.
I-am-mad-i-am-icus
Who square measure they?
They want to induce a degree with minimum fuss, whereas completely enjoying themselves and creating the foremost of the university social scene.
What square measure they like?
Jolly, nobody's as fruity or up-for-it as they're, you must have seen them at the clubs in Ibiza or Ayia crucifer this summer.
Where will they be found?
Attending each Freshers' Week event, at the uproarious 'school disco' within the building or creating the foremost of low-cost shot deals at the native public house chains in the city.
Most likely to:
Apply to massive Brother (male) or FHM Magazine's street Honey (female).
Least doubtless to:
Be a wallflower.
Marketing opportunities
Freshers' week events, low-cost club entry, novelty condoms and drinks promotions can all attract their attention.
Geeks Spectacalus
Who area unit they?
Commonly translated from the Latin as 'geek' this domain lover in all probability excels at maths or science. They were invariably expected to travel to school because the next logical step so matches into Mintel's class 'Production Liners' (2004).
What area unit they like?
Very back around potential sexual activity partners, not too hot on the recent fashion sense, however invariably happy to clarify the newest techno-wizardry to a fellow student.
Where will they be found?
More doubtless to be a student at the 'older universities', head to the cinema, sci-fi conventions or the coed chemical analysis agency.
Most likely to:
Remember a way to do division.
Least doubtless to:
Enjoy extreme sports.
Marketing opportunities
Geeks spectaculars love a gizmo, laptop honest, book sale or extra-curricular lecture event.