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Modern-Day postal card marketing
Postcards became a highly-effective modern marketing tool. Follow these half-dozen tried postal card marketing ways and you'll generate a flood of traffic to your web site, a gentle flow of sales leads or the other sales activity you wish.
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| Modern-Day postal card marketing |
Postcards area unit one among the foremost effective marketing tools you'll be able to use to come up with web site traffic or sales leads. Postcards aren't new - and that they might not be terribly exciting. however they very work ...especially if you follow these half-dozen tried postal card marketing ways.
1. apprehend What You Want
Decide what you wish your postcards to accomplish. Most marketers use postcards to draw in new customers. however you'll be able to additionally use them for different functions like generating repeat sales or cultivating client loyalty.
Also, decide what you wish the recipients of your postcards to try and do. as an example, does one need them to go to your web site, acquire the phone to decision you, inherit your store ...or one thing else?
2. Use the most effective Mailing List
If you wish postcards to come up with repeat sales, you have already got the listing - your customers. however if you wish postcards to draw in new customers, you would like to induce a listing. fortuitously, there area unit high-quality mailing lists accessible which will deliver your sales message on to your best prospects.
For example, get a listing of prospects UN agency antecedently requested info regarding (or bought) product kind of like those you sell ...or a listing of subscribers to publications scan by prospects in your targeted market. you'll be able to get these and different high-quality lists from most listing brokers.
3. style Your postal card to seem sort of a Friendly Message
People like friendly messages. they do not like advertising. benefit of this by coming up with your postal card to seem initially look sort of a message from a disciple rather than like a commercial in a very magazine. It produces a pleasing emotional reaction from readers and will increase the quantity of replies you get.
For example, use constant typestyle and layout you'd use for a private note to a disciple. embrace a date at the highest and a sender's name at all-time low. Avoid borders, graphics and different style options typically employed in advertising.
4. embrace associate degree Incentive to retort Quickly
Provide a reason for people who scan your postal card to require action - currently. do not allow them to place your postal card aside for later action. they will become involved in different activities and forget all regarding it.
For example, supply the reader a reduced value, a special bonus or another profit if they reply by a point in time.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces a lot of replies than acquisition the postage. you'll be able to send postcards by top quality Mail within the United States for under twenty four cents if you create them a minimum of three 1/2 by five inches however no larger than four 1/4 by half-dozen inches.
6. Time the Delivery of Your Postcards
Mail your postcards in order that they area unit probably to arrive on Tuesday or Wed. the amount of mail delivered on those days is typically light-weight and your postcards won't need to contend with heaps of different mail delivered at constant time.
Controlling the delivery day of your postcards is simple if you employ top quality Mail. simply enable two to three days for delivery - counting on however so much they need to travel. that is the traditional delivery time for top quality Mail within the United States.
Postcards are around for a protracted time ...but they need become a highly-effective modern marketing tool. Follow these half-dozen tried postal card marketing ways and you'll generate a flood of traffic to your web site, a gentle flow of sales leads or the ot