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Podcasting as a marketing Tool
Podcasting is exploding in quality because of the convenience of creation and distribution. find out how your company will get pleasure from this new medium as the simplest way to achieve new customers, boost worker morale and unfold the word regarding your business.
Should Your Company Be Podcasting? Before we tend to answer that question, let's take a fast investigate what a podcast is. Audio programming is not revolutionary. A company known as perceptible.com has been commerce downloadable content like audiobooks and radio shows for nearly ten years. Now, because of the growing quality and huge storage capability of Apple’s iPods, school experimentalists area unit considering afresh the chances of downloadable audio. currently, with new, easy-to-use distribution tools and cheaper storage capability additionally to the millions-sold iPod market, podcasting goes thought.
The broadcasting half comes from syndication tools that permit listeners to take receive automatic downloads of recent podcasts in episodes that interest them. people that manufacture podcasts use one thing known as RSS (Really straightforward Syndication) to make subscription feeds. Listeners purpose their podcatchers toward those feeds and receive their automatic updates. Apple’s iTunes code has intrinsical podcatching options, however, you'll be able to additionally use alternative programs, just like the free Juice Receiver. These podcatching programs transfer new episodes to your computer. Some code can then even deliver the files to your digital music player mechanically victimisation the RSS feed.
You can hear podcasts while not associate degree iPod. Individual podcast shows area unit typically recorded in common audio formats like MP3, others area unit in AAC format. Some podcatchers’ auto-sync options solely work with iPods, however, you'll be able to hear podcasts on any digital music player or on your computer with commonplace programs like RealPlayer, Windows Media Player or any of the myriad alternative programs out there for transfer at no charge.
Your company will form the message it delivers, and a podcasting series distributed often to customers could be a good way to make their loyalty and build a bond with each customer and new sales leads. The trick is to supply content listeners can realize helpful. for a few firms, the podcasting topics area unit additional obvious than others. Music distribution services supplier Nugs.net posts a monthly promotional podcast of samples from its archive whereas travel web site Hotelbook.com offers podcasts jam-packed with travel tips. however, firms that aren’t within the client services market will still use promotional podcasts—they simply got to be additional inventive in determining what they need to supply.
If you are able to begin creating your own podcast, Audacity could be a standard, free program for recording and digitizing and written material sound. However, just about any sound code can work. Once you've got a recorded sound file, transfer it to the net on your website; if you’re making a series, came upon associate degree RSS feed information to the positioning wherever new episodes can seem. That’s all there's thereto.
Unless you’re aiming for best production quality, podcasting could be a fairly cheap endeavour. If you don’t wish to travel the difficulty of doing all of your own production, services outlets area unit developing to handle podcasting chores. Some firms have production employees and network of voice artists on the faucet to quickly convert scripts to ready-for-podcasting sound files. Others have a hosting and syndication service that handles podcast storage and RSS feed creation, with a vast information measure allowance. For marketers curious about podcasting, the obstacles to beginning up have not been smaller.
Keywords:
business, marketing, podcasting, podcast, PR, advertising